Adobe Stock Shakes Up the Stock Content Market
According to Adobe’s Digital Media senior vice president, David Wadhwani, 85% of customers who purchase stock images use Adobe as their primary photo-editing software. Since Adobe Stock is directly integrated into Adobe tools and workflows, it saves customers time from downloading the images to their computers for access. Furthermore, the deep integration makes the buying and using of stock photos easier.
Adobe aims for the stock photo service to be a global marketplace that makes it easy for everyone to access creative content, training and talent. For a short time that it has acquired Fotolia, it introduced Adobe Stock – a major step towards establishing itself in the stock content marketplace. Since majority of stock photo buyers use Adobe tools to create content, the stock photo service has a unique position in the $3 billion market.
Working closely with buyers and sellers, Adobe Stock offers unique rewards to both of them. It strives to make the flow of content more efficient for buyers and to increase the opportunities for sellers. For stock buyers, the stock photo website will reduce the friction of purchasing and utilizing stock photos. On the other hand, it will reward sellers for the incredible work they do through increased commissions and straightforward payout options. Moreover, it will help sellers reach a growing audience of creative folks through Creative Cloud.
How can Adobe Stock help buyers?
- First, the stock photo service offers over 40 million curated images, (read more from this link) illustrations and graphics for web, print and mobile applications. All these cover virtually every subject to suit your theme.
- Second, it integrates Adobe Stock with Creative Cloud applications users use every day. Stock images selected for preview or purchase are instantly available in mobile applications or desktop software. In addition, edits made on the watermarked images are automatically applied upon purchase. This saves time from working on the images again.
- Lastly, Adobe streamlines packaging and pricing. In fact, it offers a special discount for Creative Cloud members. Annual subscription can give as much as 40% discount. Unused images can be rolled over from month to month as well. Non-Creative Cloud users can also purchase, download and sell stock images from the standalone website, stock.adobe.com.
Pricing and Availability
Adobe stock is now available in 13 languages and 36 countries, making it more convenient for people around the world to access its millions of high-impact stock images, illustrations and graphics. Pricing for Creative Cloud members includes rollover to the next months in addition to the 40% discount. Non-Creative Cloud members has a separate pricing.
Adobe Stock wants its Creative Cloud members and non-members to expect more of the stock photo service. It is planning to add new content types, integrate more access and bring its buyers and sellers closer together.